Avoiding Stock Photography Cliches
Black Oak Title is proud of its logo and brand. You can see the use of fall colors throughout their site. Falling leaves in a yard, a sunny fall day in the neighborhood.
What you don’t see is cliche “handshake in an office” imagery. There are no stock photographs of realtors handing over the keys to a new home. And you won’t find generic pictures of houses.
This lack of business stock photography is one of the many things that separates Black Oak Title from its competition. They aim to make the closing process enjoyable for everyone. So why would they use cold, sterile imagery on their site?
No matter if it’s fall, winter, spring, or summer, every Maryland resident will experience the change of seasons. It’s relatable, personable, fun.