Canton Kayak Club
Website design for membership renewal
The Canton Kayak Club (CKC) non-profit offers an affordable kayak share program from multiple docking stations around central Maryland.
CKC is a growing cooperative, motivated by volunteers with a sense of purpose and community. To extend our program offerings, we partner with organizations that focus on outdoor recreation, environmental issues, paddle sports, and accessibility and diversity to increase our value to our members.
Project Highlights
At the time of this project, Canton Kayak Club was tracking memberships through Excel Spreadsheets.
We changed that by connecting MemberPress & setting up various type of membership subscriptions:
- New Members
- Returning Members
- Membership Gifts
Marine Forecasts
We also wanted an easy way for members to navigate to the various docks and view the marine weather forecast/advisory for the day.
For this, we embedded the NOAA National Weather Service advisory for each location on their designated pages within a dropdown menu.
We also included a button for mobile. This helped keep the page uncluttered while still providing important information.
Before — About Page
Before — Docks
Before — Board of Directors
Before — Our Boats
Color Palette
Persian green
Mandarin
Space Cadet
Custom Iconography
Upon our recommendation, the team compiled a list of features at each location. From that we were able to make quick, visual icons that would allow members to scan the page and immediately recognize what they needed to know, without reading the full body text of the dock. For example, birdwatching was represented by a bird.
Dock Launch
Tandem-Kayaks
Birdwatching
Fishing
Hiking
Food & drink Nearby
Restrooms Available
Final Results
Membership Skyrocketed!
With the launch at the time of membership renewals, membership skyrocket and made membership dues/payments easier than ever with PayPal & Stripe.
Discount codes worked successfully for early-bird registrations.
And membership portals included all the internal-use-only information that members needed.
Congratulations on your site, CKC!
WordPress
Elementor
MemberPress
PayPal
Events Calendar
Weather Integration
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Working with Jessica to launch a new and improved website for my organization was a great experience!
She was very helpful in identifying priorities and coming up with creative solutions, such as a quick reference guide to clearly communicate what amenities are available at each of our locations.
I cannot recommend Harford Designs enough!
