Hiring a fractional CMO can provide financial advisors with access to marketing expertise and offload marketing tasks, allowing them to focus on more important aspects of their business—like working with clients.
Building a strong brand identity takes tremendous time and effort, but it is worth it as it can help you stand out in the market, establish trust with customers, and drive business growth.
In this article, we’ll explore several factors contributing to a brand that appears cheap that immediately send your potential clients to the competition.
When it comes to branding for your firm, your logo is one of the most recognizable aspects of your business and should always appeal to both current and potential customers.
Differentiate your investment or financial advisory firm by avoiding cliches that make your brand look more homemade than FDIC approved.
Storytelling is the best way to connect with your targeted audiences. You’ll need to focus on your customers, not your company.
Appeal to your eco-conscious consumers and market your business environmental, social, and governance standards and initiatives.
Rebranding your brand. Refining your brand. They both sound the same, don’t they? Well, they aren’t. Proper branding is vital to any business’s success. And
Strengthening your brand doesn’t always mean a complete design overhaul. A few tweaks to your current materials will create more cohesion across your visual identity.
When marketing trends change fast, if you aren’t regularly updating your website to keep up, you’ll going to fall behind the competition.
We take the daunting task of writing content off your plate to provide thoughtful and keyword-optimized copy.
Allow our SEOs to establish your domain authority and target your ideal client for increased conversion.
If you have documents to share, allow us to format the them to seamlessly integrate with your new brand and/or website.
Don’t spend hours searching for the perfect image. Our team will find, fix, edit, and resize all imagery.
© Harford Designs, LLC 2023
