Notes in creating a successful Facebook page, through the tale of a Facebook newbie.
How This All Started
It seems going into your sophomore year of college you learn a lot more about the real world. It also seems that going into your first marketing internship as a Gen Z you learn a lot more about Facebook.
My name is Erin Bourn and for a month, I’ve gotten to work on real projects through my internship with Harford Designs. Throughout my experience, I’ve gravitated toward working in social media, and have since worked my way to being a social media manager!
I grew up enjoying the fun of social media since late elementary/early middle school (yes, I was a 10 yr old with an Instagram; and yes, I hid my account from my parents for at least a year). I’ve loved watching apps evolve, and evolving my social media game with them. My inclination at work was only natural. However:
Issue 1: I’m only experienced in using social media apps people my age are on, like Instagram and Snapchat.
Issue 2: for the longest time, I’ve avoided getting a Facebook account because it was “dated” for someone my age to use that platform.
As the new social media manager at work, I was asked to run several platforms which I had little to NO experience with whatsoever. And go figure… one of them was Facebook.
Now, after a long time coming and despite the normalcies of my generation; I’ve joined the Facebook bandwagon for the means of my job. I’ve been determined to make the Harford Designs Facebook page successful too. In order to get there though, it has meant putting in lots and lots of research.
These are the findings I’ve made and some tips I would like to share with you:
My Experience So Far
Overall, my level of experience is minimal because I’ve only been “in practice” with the HD Facebook page for about a month. However, since doing my research, I’ve felt a lot more confident in my post content, and my ability to relate to customers on a platform of social media I am so new to. By utilizing the information I now know about appearance, accessibility, and engagement; all while having a better understanding of the purpose of Facebook pages, it’s made me feel confident in my ability to create more successes in my social media experience.
While I can always use more practice, I feel lucky to connect with others and improve upon my skills, one SM campaign at a time. I hope my experience could shed some light upon you and your Facebook experiences too. My best wishes to future endeavors!