Hero's Quest Consulting Logo Tile

Hero’s Quest Consulting

Hero's Quest Consulting

Website Evaluation, Consultation & Redesign

Hero’s Quest Consulting owner Peter Davis came to me for a website evaluation after Jessica Valis presented a branding webinar Goldman Sach’s 10,000 Small Businesses. He wanted to see what the “expert” thought of his website.

The Evaluation & Results

At the end of my webinar, I invited participants to a Free Professional Website Evaluation. Participants would receive a brief video from me with my first impression of the website—no research or previews.

True to my word, I recorded a video and sent it off to Davis, who almost immediately called me and scheduled a full-hour website consultation.

My perceived audience was completely different than the one he imagined! Based solely on brief glances at his text and images on his website, I believed him to be a coach for playwrights and actors.

Turns out Davis helps business owners, nonprofits, and organizations craft their business messaging through the power of storytelling!

After all, audiences want a story; they want to understand the WHY, not just the who and they what.

Next Steps

After our first call, Peter employed Harford Designs to take over his website redesign. He didn’t need 1000 bells and whistles to tell his story; he just needed to work alongside someone who understood digital design and user-trends.

Branding-Niche Consultations

Over the course of a few Zoom meetings, Peter crafted a new story, pinpointing his niche:

Hero’s Quest Consulting works with women on the rise: mid-level business-professionals and non-profit leaders ready to take the next step in their careers. 

With this new vision, Peter was able to craft new copy and select images of his target.

Branding-Niche Consultations


I’ll be the first to admit we did not go overboard with design styles. That’s not Peter, that’s not his message, that’s not his audience.

Notable changes included:

  • Updating the font selection from the print-preferred serif Times New Roman to a modern web-favorite: Open Sans.
  • Using 4 colors consistently throughout the site. Previously Peter had 2 logos, a red version and a blue. I removed the red from the brand and went in with the blue.
  • Minimizing fluff. No forms. Links to social media. A footer that went straight to the point.

Existing Blue Logo

Hero's Quest Consulting - Blue Logo

Red Logo — Removed from Brand

Hero's Quest Consulting - Red Logo

Color Palette

Star Command Blue

Blue Jeans

Honey Yellow

Spanish Gray





Working with Jessica was fun. Beyond the great looking website redesign, Jess taught me a lot about myself and my business. As value-adds go, this is priceless.

Her “sales process,” her delivery, follow through, and relationship building are state of the art.

Peter Davis, Owner

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