Kevin Lavey
Media Release Website
Not every website needs to be designed for a robust business. In the case of kevinlavey.com, the authors site shows that simple can often be the best solution to promote yourself (and in Kevin’s case, his book!).
Project Goals
We needed to update Kevin’s original 1 column layout to something a bit more dynamic and modern.
The site also needed:
- Post announcements or upcoming book & chapter releases
- An area to list all previous publications
- Link directly to the book for increased sales
- Make Kevin accessible for speaking engagements
Our Process
After reviewing some of Kevin’s favorite author sites and his design questionnaire, we put together a simple, urban design.
- Headers mixed font weights (bold & regular) and created Kevin’s basic logo without tremendous design work
- Body text was in a traditional serif as you would normally see in a print publication such as a book
- Colors were professional and could be used off the site
