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Mid-Atlantic Financial Group, LLC
Website Update
As many businesses struggled under the constraints of COVID-19, Bryant Mason’s business thrived! They took the time to niche and narrow in on their ideal client and services.
Two years after their launch with Harford Designs, MAFGLLC returned for an update—a slight homepage redesign and the addition of new pages.
Project Goals
Following a website consultation, MAFGLLC & Harford Designs decided on the following:
- Update to website content and design.
- The inclusion of an About & Contact page to increase search rankings.
- Creation of 2 service-specific pages: Commercial Lending & Long-Term Rentals.
- Include content appropriate imagery.
Our Process
Keeping the existing branding at the forefront, we—
- Created a new hero banner that incorporated the MAFGLLC’s primary purple.
- Include imagery that reflected higher value loans and large-scale projects.
- Include testimonials on all new pages.
- Refresh the call to action buttons to bold banners.
Color Palette
St Patricks Blue
Rhythm
Artichoke
Khaki Web
Final Thoughts
Never Stop Moving Forward
A website is never truly perfect or complete. Algorithms, design trends, and the work you do never ends.
If you aren’t writing blog articles, providing resources, and revising your copy regularly, you may find you start to descend on the leaderboard.
Mid-Atlantic recognized that its product offering had changed and wasn’t afraid to shake things up and expand on a 2-year-old design.
Never stop growing your business and moving forward. The future waits for no one.
