Did you know that 74% of clients visit a law firm’s website before taking action? That’s how crucial a website is to your practice’s success.
But just having a website is not enough; it must be well-designed and niche-specific. Having a professional website design for your law firm website provides an excellent first impression, establishes a consistent brand identity, positions you as trustworthy, and helps you stand out from other lawyers in your area. You need all these qualities in your attorney website to attract the right types of clients and cases.
So the big question is, what should you do to create an effective lawyer website design? This short yet comprehensive post provides examples of dated law firm designs and how to update/modernize your website for an ideal client.
Characteristics of Old-Fashioned Law Firm Websites
When starting your practice or taking over from a retiring attorney, there are several web design characteristics you want to avoid:
1. No Clear Call-to-Action (CTA)
Your CTA should be prominent on every page of your site. It should clearly state what you want your visitors to do next. For example, if you’re looking for new clients, your CTA might say, “Call us today!” If you’re selling services, your CTA could say something like, “Schedule a free consultation.”
Holzman & Dickriede Attorneys at Law new CTAs created by the Harford Designs team.
2. Lack of Navigation
Navigation refers to the links on each site page that allow users to move through your site quickly. A sound navigation system will help potential clients find precisely what they are looking for. Consider both the header navigation as well as the footer.
Holzman & Dickriede Attorneys at Law new footer with dynamic navigation created by the Harford Designs team.
3. Poorly Designed Pages
Pages with poorly designed content can make a bad first impression. Ensure all of your pages have a solid visual hierarchy. Use large headlines, bold text, and images to grab attention, then provide more detailed information below.
4. Too Generic
No skillful attorney has ever been the Jack of all trades. Instead, they specialize in specific types of practices. So don’t try to represent everyone. Choose one specific practice area and focus on providing quality legal advice and representation in that field.
5. Unprofessional Photos
Photos are an essential part of your website because they add credibility to your business. They also give your website a personal touch by showing who runs the company. But when choosing photos, keep them simple and professional. Avoid using cheesy stock photography and instead, select high-quality photos of yourself or your staff.
6. Bad SEO
Search engine optimization (SEO) is a process used to improve the visibility of your website on search engines such as Google, Bing, and Yahoo!. To ensure your website ranks highly on search results, follow the latest SEO best practices.
How to Update/Modernize Your Website for an Ideal Client
The goal is to position your law firm as a thought leader in a specific niche or practice area to attract ideal cases and clients. And that is a feat you can only realize through top-class website design. Here are some tips for updating your website to reflect your brand and target audience:
1. Create a Unique Logo
Ensure your logo represents your brand and sets you apart from competitors. Don’t just slap together a bunch of letters and numbers; think about what makes you different.
That being said, logo’s don’t need to be overly complicated either. Click here to see Holzman & Dickriede’s logo process.
2. Improve Your Website’s Design
Make sure your website is easy to navigate and contains everything your potential clients need to know. This includes contact information, case studies, testimonials, and social media profiles.
3. Optimize Your Site for Mobile Devices
Mobile device usage is skyrocketing, so it’s critical to optimize your website for these smaller screens. Include responsive design features like dropdown menus, larger font sizes, and simplified navigation.
Responsive contact page for Holzman & Dickriede Attorneys at Law.
4. Add Video
Videos are excellent ways to share your expertise and showcase your services. You can create videos featuring your team members talking about their experience working with you, highlighting your strengths, and explaining how your services benefit your client.
5. Integrate Social Media into Your Marketing Strategy
Social media platforms like Facebook, Twitter, LinkedIn, and Instagram allow you to connect with current and prospective clients. Use these channels to promote your blog posts, events, and news updates.
Harford Designs Can Help Modernize Your Attorney Website & Brand!
So there you go! These are just some things you should avoid and implement to make your attorney’s website more effective and ready to attract ideal clients. But as a goal-driven attorney, we understand that you have a tight schedule and can barely find time to update your website. That’s where Harford Designs comes in handy. We provide affordable web design solutions tailored specifically to attorneys. Our experienced designers will help you modernize your website quickly and efficiently while ensuring it meets all legal requirements.
Contact us today to learn more about our affordable attorney website design packages.