Are you desperate to increase traffic to your website? Consider blogging or regularly posting resources to your website. The art of blogging has been around since 1993, and it’s never too late to hop on the train!
Blogging can effectively increase your business site’s search engine optimization (SEO).
When you create a blog post, you consciously (and unconsciously) include keywords and phrases that people are searching for in your content. This helps your website rank higher in search engine results when user type in a request with those keywords and phrases.
In addition to including keywords in your blog posts, there are several other ways that blogging can improve your website’s SEO.
1. Google loves new, fresh content
Google values fresh, high-quality content because it helps to improve the user experience. Users searching for something on Google want to find the most relevant and up-to-date information possible.
As a result, Google’s algorithms are designed to prioritize websites that regularly publish new, informative content.
Publishing fresh content on your website can also help improve your website’s visibility in search results. Adding new pages or blog posts to your website gives Google’s spiders something new to crawl and index. This can help increase your website’s visibility in search results and drive more organic traffic to your site.
Remember to speak in the voice of your audience and ask yourself what your ideal prospective clients really want to know.
When you write engaging articles, it shows Google that your business is active and your audience that you are credible in the industry.
2. Increase the number of internal links
When you publish a blog post, you can link to other pages on your website. This helps search engines understand the structure and hierarchy of your site and can also help improve the visibility of those other pages.
For example, suppose you are posting an article about “Estate Planning for Young Couples” and linking it back to the primary “Estate Planning” service page. In that case, Google will begin to understand that Estate Planning is among your primary services.
If you mention other services or previous blog entries, make sure to create links to them as well.
Publishing fresh content on your website can help you attract more backlinks from other websites. When other websites link to your content, it can help improve your website’s authority and credibility in the eyes of Google. This can lead to higher search rankings and more organic traffic.
Search engines view backlinks as a sort of “brownie point” toward the quality and relevance of your content.
Feature guests in your posts and ask them to share a link to your article on their website.
4. Share on social media
If your blog posts are shared on social media, it can absolutely help drive more traffic to your website and improve its visibility in search results.
The critical thing to remember here is that your content must have substance and not be chalked up with so many keywords that the text reads like a robot.
Post articles with a minimum of 500-750 words. Include bullet points. Avoid distracting or irrelevant stock photography.
5. SEO in Blogging
Blogging can be a valuable tool for improving the SEO of your website, but it’s important to remember that SEO is just one part of a comprehensive digital marketing strategy.
Publishing fresh content on your website can help improve the user experience, increase your website’s visibility in search results, and attract more backlinks, all of which can help increase your website’s traffic and overall success.
6. Educate your readers
Ultimately, your blog should deliver value to your audience. Users can quickly tell if the content is worth their time from a brief skim. Fluff for the sake of keywords and word length will deteriorate your credibility among readers.
When your business provides educational content, users begin to respect your authority. And that respect very well may become a sale or lasting partnership.
It is generally believed that a significant number of businesses maintain blogs as a way to connect with their customers and showcase their expertise and thought leadership.
In fact, according to a survey conducted by Hubspot in 2020, 59% of businesses reported having a blog. Of those, 82% said their blog was critical to their content marketing strategy.
Blogging can be a valuable way for businesses to attract and retain customers, generate leads, and build brand awareness. It is not surprising that many businesses try to maintain an active blog.
Keep in mind that when using these types of services, you must carefully review the writers’ portfolios and experience to ensure that you are getting high-quality content that meets your needs and requirements.
Are you ready to take your blog to the next level? Ask Harford Designs about marketing strategy & content writing services. 😉
For a few non-SEO related reasons, check out bloggingwizard.com’s 9 Reasons To Start A Blog (And 7 Reasons Why You Shouldn’t) or Why Blog? 14 Benefits of Blogging in 2023 from WPBeginner.