{"id":248691,"date":"2023-03-17T18:24:08","date_gmt":"2023-03-17T18:24:08","guid":{"rendered":"https:\/\/harforddesigns.com\/?p=248691"},"modified":"2023-09-14T18:57:24","modified_gmt":"2023-09-14T18:57:24","slug":"fractional-cmos-in-finance","status":"publish","type":"post","link":"https:\/\/harforddesigns.com\/fractional-cmos-in-finance\/","title":{"rendered":"Improve Your Bottom Line: The ROI of Fractional CMOs & Marketing Leadership"},"content":{"rendered":"\r\n
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As a financial advisor, you know the importance of marketing to grow your business and attract new clients. However, between managing client relationships, staying up-to-date on industry regulations, and handling day-to-day administrative tasks, finding the time and resources to create and execute a successful marketing strategy can be challenging. This is where a fractional CMO can help.<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n

By hiring a fractional CMO, analysts and advisors can offload marketing tasks to an expert and free up their own time to focus on other essential aspects of their business<\/a>. Additionally, a fractional CMO can provide expertise and guidance that may not be available in-house, helping financial advisors create more effective marketing campaigns and achieve their growth goals.<\/p>\r\n\r\n\r\n\r\n

Which is right for you? CMO vs. Fractional CMO<\/h2>\r\n\r\n\r\n\r\n

A CMO, or Chief Marketing Officer, is a high-level executive who oversees a company’s entire marketing operation.\u00a0<\/p>\r\n\r\n\r\n\r\n

Their role includes developing and executing marketing strategies, managing marketing teams, and ensuring the company’s marketing efforts align with its overall business objectives.<\/p>\r\n\r\n\r\n\r\n

On the other hand, a fractional CMO, also known as an outsourced CMO or part-time CMO, is a marketing professional who provides CMO-level services on a part-time or project basis.\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n

Fractional CMOs typically work with multiple clients simultaneously and may focus on specific areas of expertise, such as digital marketing or branding.<\/p>\r\n\r\n\r\n\r\n

Hiring a CMO or a fractional CMO often depends on a company’s specific needs and budget.\u00a0<\/p>\r\n\r\n\r\n\r\n

For example, a financial advisory firm may hire a full-time CMO if they have a significant marketing budget and require a dedicated executive to manage their marketing efforts.\u00a0<\/p>\r\n\r\n\r\n\r\n

In contrast, a smaller financial advisory firm may opt for a fractional CMO who can provide high-level marketing expertise part-time at a more affordable cost.\u00a0<\/p>\r\n\r\n\r\n\r\n

Additionally, a fractional CMO may be ideal for a financial advisory firm that needs to supplement its existing marketing team with additional strategic leadership and expertise without committing to a full-time hire.<\/p>\r\n

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According to a survey by Chief Outsiders<\/a>, a fractional CMO firm, 72% of companies reported seeing a positive impact on revenue growth after hiring a fractional CMO.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

Fractional CMO Services in Finance<\/h2>\r\n\r\n\r\n\r\n

A fractional CMO can offer a range of services to a financial firm, depending on its specific needs and goals.\u00a0<\/p>\r\n\r\n\r\n\r\n

Some of the services that a fractional CMO may offer include:<\/p>\r\n\r\n\r\n\r\n

Developing a comprehensive marketing strategy<\/h3>\r\n\r\n\r\n\r\n

Marketing should never begin without having a framework in place. This includes<\/p>\r\n\r\n\r\n\r\n