Whether a podcast, Youtube subscription, favorite author, or trusted blog, everyone has a trusted source for information and entertainment. You may consider the host an influencer or just a humorous acquaintance. Regardless, you watch or read their content every time they post.
Have you considered yourself to be such an individual? If you’ve watched any of my videos, you know I keep them simple, I use waaaay too many food analogies, and I’m real—I don’t use professional editing and I sometimes fumble over my words. Regardless, people continue to watch my videos.
You can be such a resource! On LinkedIn, Youtube, AND YOUR WEBSITE!
The truth about videos on websites
Your website has only milliseconds to make a good impression lest your potential client clicks away. While a lot of this is related to design, accessibility, and upfront availability of information, a video might be just what your website needs to add the eye-catching bait to lure in prospects.
Consider this—video has the power to:
- Increase conversions—video users have higher conversion rates. These aren’t even costly productions! An iPhone, ring-light, and an opinion about “the best investments for 2021” may be all it takes to convert someone from a view to a client.
- Keep people on your site—according to Mist Media, the average internet user spends 88% more time on a site that contains video. Think of this: if you offer one piece of advice and the viewer likes it, why wouldn’t they watch more?
- Engage visitors—HubSpot says 72% of people would rather use video to learn about a product or service. Yes, we can read about why you are so great—but imagine what would happen if you showed us!
What about your website load speed?
Won’t your site slow down?
It’s probably not the first thing that comes to mind when you think about videos on your site, but it’s equally important. Fortunately, sites like WordPress allow you to embed videos from YouTube or Vimeo instead of uploading them directly to your website (which would absolutely slow down your website).
What should you do?
- Create a YouTube account.
- Upload your videos
- Make sure you get your SEO guru onboard to add descriptions and keywords to generate organic traffic.
- Grab the embed code and place on your site!
- Ensure the page with the embedded video has related content and the recommended next steps you want your prospect to take.
Types of Videos
Homepage — Aka: The Explanation
If the homepage is the soul of your website, it’s time to give your audience an inside look into who you are and what your company has to offer. Consider it your elevator pitch. Keep it short and sweet. And have fun with it. Keep it engaging!
Product and/or Service — Aka: The Demo
You can explain your product and service and lose me in the industry jargon or demonstrate what it is you do and how EASY it will be for me, an outsider, to take advantage.
Using a platform on the web but not sure how to record a video? Use Zoom and record your screen!
Have an app or want to show off how easy it is to use your site on a mobile device? Your phone has a built-in record option