McCon Engineering Inc.

Website Upgrade & Redesign

Websites should be updated at least every 3-5 years. McCon Engineering was undoubtedly in need of an update.

Harford Designs jumped in to modernize the site and add a few extra elements to their long standing brand.

Website After

McCon Engineering Homepage After

Website Before

McCon Engineering Website Homepage Before

Project Goals

It was time to provide a custom website design to McCon Engineering. In addition to the overall look of the site the team updated:

  • Copy across the site
  • Pictures of recent and prestige projects, including before and afters
  • Site/brand colors to include a softer blue to the strong red
  • Owner (and future owner) headshots and bios
  • Industry specific iconography
  • Active portfolio.

Our Process

We never like to leave our clients guessing on the next steps. That’s why we sent a checklist with examples to owners Peter & Michele McConaughy. 

It included:

  • An outline of each page
  • Content suggestions with examples from similar websites
  • Weekly video calls and site previews.

Iconography

mccon engineering homepage icons
Icons featured on the homepage immediately below the hero image quickly provides visitors with a snapshot of the types of projects McCon can tackle.
mccon engineering icons services pages
Iconography on the 3 services pages were customized to each page. Icons remained consistent if the service was provided elsewhere.

Color Palette

McCon / Barn Red

Venetian Red

Prussian Blue

Air SUperiority Blue

Floral White

Use of Color

McCon Engineering red button example
We found the the deep tone of the McCon red quickly made the site too dark. We added Venetian Red as the hover color for buttons. The blue colors were added as well to brighten up the site.

Final Results

Robust & Detailed WEbsite

McCon Engineering contacted Harford Designs for a modern design that would score SEO points on Google.

By writing all-new, keyword rich content, they certainly gave themselves a competitive edge.

The blog was turned into their portfolio and featured before, during construction, and after pictures from their various projects.

We enjoyed helping the McCon team dive into their industry to help translate their services for homeowner.

 

WordPress

Elementor

CloudwaYs

JotForms

FontAwesome

Jessica Valis centered in doorway at Liriodendron Mansion in Bel Air, MD

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