Insight & Resources

Whether you are preparing your next RFP for an upcoming project or trying your hand at simple DIY website design, we welcome you to read through our various posts for insights into our design process and industry trends.

3 Ways to Refocus Your Business Branding: From Inconsistent to Unified & Recognizable

Leverage your company logo to create and manipulate documents that will make your brand resonate with customers and stand strong.

8 Reasons Why Your Logo Isn’t Resonating With Prospective Clients

When it comes to branding for your firm, your logo is one of the most recognizable aspects of your business and should always appeal to both current and potential customers.

6 Characteristics of Old-Fashioned Law Firm Websites

With fierce tv & radio commercial-spending competition, having a professional and niche marketed website for your law practice may be a selling point.

Typography for Businesses: Beware the Cursive Font

Avoid script fonts at all costs. Period. End of discussion. Unless you’re a bridal boutique, these fanciful loopy loops belong nowhere near your financial or professional services business.

7 Tired Commercial Finance Branding Tropes You Want to Avoid

Differentiate your investment or financial advisory firm by avoiding cliches that make your brand look more homemade than FDIC approved.

5 Reasons Your Brand Story is Not Resonating with Clients

Storytelling is the best way to connect with your targeted audiences. You’ll need to focus on your customers, not your company.

Rebuild Your Website to Appeal to Millenials in Management Roles

Stay relevant to millennials in management roles with a website that is visually appealing, easy to navigate, and mobile responsive.

How to Boost Your ESG Initiative Visibility Online

Appeal to your eco-conscious consumers and market your business environmental, social, and governance standards and initiatives.

Rebranding and Refining Your Brand – What’s the Difference?

Rebranding your brand. Refining your brand. They both sound the same, don’t they? Well, they aren’t. Proper branding is vital

10 Vital Elements Your Non-Profit Website Design Needs to Succeed

Business websites and non-profit organization websites are very different and should be designed and built for their unique needs.

5 Things That High Net Worth Clients Want to See on Your Investment Website

When it comes to acquiring high-net-worth clients, a great investment website design will attract and retain their attention and business.

SEO 101 – What is Search Engine Optimization?

SEO is important for any business in today’s competitive market. What is SEO and why is it so important?

A Step-by-Step Review of the Website Design Process

Gain a better understanding of website design through this easy-to-follow walkthrough of the not-so-complex yet thorough design process.

6 Reason Why You Should NOT DIY Your Website

When you are working with high net worth clients, angel investors, or important donors, grabbing their attention and establishing immediate confidence in your brand is essential. One broken link, misused header, overuse of color or excessive typography can have them bouncing off your site.

Simple Visual Branding Solutions for Non-Designers

Strengthening your brand doesn’t always mean a complete design overhaul. A few tweaks to your current materials will create more cohesion across your visual identity.

The Importance of Modern Website Design and Development

When marketing trends change fast, if you aren’t regularly updating your website to keep up, you’ll going to fall behind the competition.

Generate Viable Leads Online for your Investment or Lending Firm

When funneling your ideal client to the Apply Now page, you need to speak their language through design aesthetics—colors, typography, hierarchy, and content.

Build a Confident Hero on Your Website

3 seconds is all it takes a user to make an impression on your website. A powerful hero is the first step to keeping them on your site.

Intro to Typography for DIY Website Designers

Sloppy typography is often the first indicator of a DIY website. Select a font and color to make it stand out.

Use Your Non-Profit Website as a Donation Generator!

Convince donors that your organization is both legitimate and compelling enough to grab their wallets in the other room.

The ‘YOU’ Brand: Being the Face of Your Company Website

In today’s era of Instagram influencers and YouTube personalities, people who work in coaching and similar fields need to put their face (their best brand) front and center.

Maximizing Nonprofit Donations through Website Design

Like any website, nonprofit website trends are always evolving. And creating a great website design can be challenging for even the largest organizations.

Grow Your Financial Lending or Investment Firm through your Website

In the world of commercial lending, reputation is essential, and it’s becoming almost vital to support that reputation with a well-crafted, engaging website.

How to choose the best website design & management company for your business

Have you considered who will be managing your website? Sometimes it really does come down to that gut feeling and their area of expertise.

COVID, the holidays, and end of year content recommendations

We’re all sick of COVID-19. Here are a few ways you can improve your website over the uneventful holiday week that will have you ready for 2021.

Create a mobile responsive website to capture more prospective clients

Does your website automatically adapt to the screen size of any device to engage your ideal client and prospective lead?

What it Means to Design within Compliance Guidelines

Every financial business has an established set of rules that it must follow to maintain reputability set forth with compliance to ensure that businesses are conducting matters legally. Fail to comply and well….

5 Ways Hiring a Content Writer Will Bring Positive Results to Your Website!

Businesses that invest in content marketing see a 67% rise in lead acquisition over those who tackle the web on their own.

Most of this lead acquisition comes from a website’s content, adequately optimized for search engines. This style of content improves your site’s search engine optimization or SEO.

Website Features & Designs That Are Worth Ditching

Your website is the online version of your office and is an essential marketing tool to engage current and prospective clients. Poorly designed or dated platforms will send your ideal client to the modernized competitor.

WordPress, Wix, or Squarespace? Which is best for your business?

Building a website yourself and considering WordPress, Wix, and Squarespace? Discover which may be the best fit for you with this pros and cons list.

Positioning Your Services as Benefits Over Features

Most websites promote products and services as features. But positioning your services as a benefit will make it easier for customers to understand why they need you! See why this method is better than writing your product/service as a feature.

Should You Start Selling Your Product Online?

Successful e-commerce requires a significant commitment of time and effort. Is the timing right for you?

Should you write website copy yourself or hire a content writer?

Rather than pouring a few hours over the details of your latest blog posts, trusting a professional content writer will allow you to give your clients undivided attention, while still having fresh, new published content.

Is it better have a dated website or no website at all?

With everyone socializing at a distance, the importance of a strong, reliable web presence cannot be understated. While social media is the easiest to maintain from afar, have you given your company website any thought?

How to find motivation and avoid distractions when working from home

Are you new to working from home? Finding it difficult to focus with so many distractions? Here are a few things to keep you on task — 1. Get out of your pajamas, take a shower, and make your bed….

Why it’s essential for start-ups to invest in a website designer from the start

When only two-thirds of all small businesses survive beyond the second year, business owners can’t afford to make huge gambles with little return on investment—that includes branding your company right the first time around (there might not be a second!)