From unfulfilled employee to thriving entrepreneur: my journey to success
From corporate employee to successful entrepreneur, this is my journey of resilience and determination.
The Blog
Insight & Resources
Grow your audience, get more clients, and sell more services, products, and programs.
Don’t Put It Off: How Delaying Your Website Upgrade is Hurting Your Business
Keep your business relevant and competitive with a regularly updated website. An outdated website can lead to a poor user experience, low search engine rankings, and a lack of credibility. Invest in professional website design and maintenance services to ensure that your site stays modern, functional, and effective.
The Future is Mobile: Why Your Business Needs a Solid Mobile Design Plan
This article delves into the various considerations for creating a successful mobile experience for users, from responsive design to usability.
LinkedIn Business Love: 5 Ways to Promote Your Business for Free
Promote your business on LinkedIn by building genuine connections, networking, and applying these 5 free steps.
Branding No Nos! Refocus Your Business Branding! From Inconsistent to Unified & Recognizable
Building a strong brand identity takes tremendous time and effort, but it is worth it as it can help you stand out in the market, establish trust with customers, and drive business growth.
6 Reasons to Blog Like Your Business Depends On It!
Are you desperate to increase traffic to your website? Consider posting “blogs” or resources regularly to your website.
Blogging can be an effective way to increase the search engine optimization (SEO) of your site.
Don’t do it! 5 Logo No-Nos That Make Your Brand Look Cheap
In this article, we’ll explore several factors contributing to a brand that appears cheap that immediately send your potential clients to the competition.
8 Visual Cues — Why Your Logo Isn’t Resonating With Prospective Clients
When it comes to branding for your firm, your logo is one of the most recognizable aspects of your business and should always appeal to both current and potential customers.
Maximizing Your Online Reach: Law Office Website Best Practices
With fierce tv & radio commercial-spending competition, having a professional and niche marketed website for your law practice may be a selling point.
Typography for Businesses: Beware the Cursive Font
Avoid script fonts at all costs. Period. End of discussion. Unless you’re a bridal boutique, these fanciful loopy loops belong nowhere near your financial or professional services business.
7 Tired Commercial Finance Branding Tropes You Want to Avoid
Differentiate your investment or financial advisory firm by avoiding cliches that make your brand look more homemade than FDIC approved.
5 Reasons Your Brand Story is Not Resonating with Clients
Storytelling is the best way to connect with your targeted audiences. You’ll need to focus on your customers, not your company.
Millennials in Management — Developing Websites to Compete Against Tech-Saavy Gen Y
Stay relevant to millennials in management roles with a website that is visually appealing, easy to navigate, and mobile responsive.
Why ESG Matters: A Guide for Business Leaders
Appeal to your eco-conscious consumers and market your business environmental, social, and governance standards and initiatives.
Rebranding and Refining Your Brand – What’s the Difference?
Rebranding your brand. Refining your brand. They both sound the same, don’t they? Well, they aren’t. Proper branding is vital
10 Vital Elements Your Non-Profit Website Design Needs to Succeed
Business websites and non-profit organization websites are very different and should be designed and built for their unique needs.
5 Things That High Net Worth Clients Want to See on Your Investment Website
When it comes to acquiring high-net-worth clients, a great investment website design will attract and retain their attention and business.
The Essential Guide to SEO for Small Business Owners
Are you new to the world of SEO? This article breaks down the most important terms and concepts you need to know, including keywords, backlinks, and ranking factors. Whether you’re a beginner or an experienced marketer, this guide will help you understand the fundamentals of SEO and improve your online presence.
A Step-by-Step Review of the Website Design Process
Gain a better understanding of website design through this easy-to-follow walkthrough of the not-so-complex yet thorough design process.
6 Reason Why You Should NOT DIY Your Website
When you are working with high net worth clients, angel investors, or important donors, grabbing their attention and establishing immediate confidence in your brand is essential. One broken link, misused header, overuse of color or excessive typography can have them bouncing off your site.
Simple Visual Branding Solutions for Non-Designers
Strengthening your brand doesn’t always mean a complete design overhaul. A few tweaks to your current materials will create more cohesion across your visual identity.
The Importance of Modern Website Design and Development
When marketing trends change fast, if you aren’t regularly updating your website to keep up, you’ll going to fall behind the competition.
Generate Viable Leads Online for your Investment or Lending Firm
When funneling your ideal client to the Apply Now page, you need to speak their language through design aesthetics—colors, typography, hierarchy, and content.
Build a Confident Hero on Your Website
3 seconds is all it takes a user to make an impression on your website. A powerful hero is the first step to keeping them on your site.
Overcome Perfectionism; Evoke Confidence—Website Copy and Content
Perfectionism can stop us in our tracks and prevent us from achieving our own success. Don’t let it keep you from publishing your website.
Intro to Typography for DIY Website Designers
Sloppy typography is often the first indicator of a DIY website. Select a font and color to make it stand out.
Use Your Non-Profit Website as a Donation Generator!
Convince donors that your organization is both legitimate and compelling enough to grab their wallets in the other room.
The ‘YOU’ Brand: Being the Face of Your Company Website
In today’s era of Instagram influencers and YouTube personalities, people who work in coaching and similar fields need to put their face (their best brand) front and center.
Maximizing Nonprofit Donations through Website Design
Like any website, nonprofit website trends are always evolving. And creating a great website design can be challenging for even the largest organizations.
Grow Your Financial Lending or Investment Firm through your Website
In the world of commercial lending, reputation is essential, and it’s becoming almost vital to support that reputation with a well-crafted, engaging website.
How to choose the best website design & management company for your business
Have you considered who will be managing your website? Sometimes it really does come down to that gut feeling and their area of expertise.
COVID, the holidays, and end of year content recommendations
We’re all sick of COVID-19. Here are a few ways you can improve your website over the uneventful holiday week that will have you ready for 2021.
3 Reasons You Should Include Video on Your Website
Whether a podcast, Youtube subscription, favorite author, or trusted blog, everyone has a trusted source for information and entertainment. You may consider the host an influencer or just a humorous acquaintance. But have you considered yourself to be such an individual?
What it Means to Design within Compliance Guidelines
Every financial business has an established set of rules that it must follow to maintain reputability set forth with compliance to ensure that businesses are conducting matters legally. Fail to comply and well….
5 Ways Hiring a Content Writer Will Bring Positive Results to Your Website!
Businesses that invest in content marketing see a 67% rise in lead acquisition over those who tackle the web on their own.
Most of this lead acquisition comes from a website’s content, adequately optimized for search engines. This style of content improves your site’s search engine optimization or SEO.
Website Features & Designs That Are Worth Ditching
Your website is the online version of your office and is an essential marketing tool to engage current and prospective clients. Poorly designed or dated platforms will send your ideal client to the modernized competitor.
WordPress, Wix, or Squarespace? Which is best for your business?
Building a website yourself and considering WordPress, Wix, and Squarespace? Discover which may be the best fit for you with this pros and cons list.
Positioning Your Services as Benefits Over Features
Most websites promote products and services as features. But positioning your services as a benefit will make it easier for customers to understand why they need you! See why this method is better than writing your product/service as a feature.
Should You Start Selling Your Product Online?
Successful e-commerce requires a significant commitment of time and effort. Is the timing right for you?
Should you write website copy yourself or hire a content writer?
Rather than pouring a few hours over the details of your latest blog posts, trusting a professional content writer will allow you to give your clients undivided attention, while still having fresh, new published content.
How to find motivation and avoid distractions when working from home
Are you new to working from home? Finding it difficult to focus with so many distractions? Here are a few things to keep you on task — 1. Get out of your pajamas, take a shower, and make your bed….
OmniBiz Services Handout Receives an Updated Layout Design
OmniBiz Services’ Owner Samantha Groff knew her handout design was horrible. That’s why she reached out to me to try my hand at branding it and making it look presentable.
Why it’s essential for start-ups to invest in a website designer from the start
When only two-thirds of all small businesses survive beyond the second year, business owners can’t afford to make huge gambles with little return on investment—that includes branding your company right the first time around (there might not be a second!)
From unfulfilled employee to thriving entrepreneur: my journey to success
From corporate employee to successful entrepreneur, this is my journey of resilience and determination.
January 7, 2023
Don’t Put It Off: How Delaying Your Website Upgrade is Hurting Your Business
Keep your business relevant and competitive with a regularly updated website. An outdated website can lead to a poor user experience, low search engine rankings, and a lack of credibility. Invest in professional website design and maintenance services to ensure that your site stays modern, functional, and effective.
January 1, 2023
The Future is Mobile: Why Your Business Needs a Solid Mobile Design Plan
This article delves into the various considerations for creating a successful mobile experience for users, from responsive design to usability.
December 30, 2022
LinkedIn Business Love: 5 Ways to Promote Your Business for Free
Promote your business on LinkedIn by building genuine connections, networking, and applying these 5 free steps.
December 20, 2022
Branding No Nos! Refocus Your Business Branding! From Inconsistent to Unified & Recognizable
Building a strong brand identity takes tremendous time and effort, but it is worth it as it can help you stand out in the market, establish trust with customers, and drive business growth.
December 19, 2022
6 Reasons to Blog Like Your Business Depends On It!
Are you desperate to increase traffic to your website? Consider posting “blogs” or resources regularly to your website.
Blogging can be an effective way to increase the search engine optimization (SEO) of your site.
December 18, 2022
