Search Engine Optimization / SEO
Get found, get business.
People often have more faith in websites that appear higher in search results. A high-ranking position builds credibility and trust among potential clients.
You can increase the exposure of your website and draw more potential clients by investing in SEO.
To increase the ranking of your website and attract more targeted customers to your organization, SEO specialists will work to optimize every aspect of your online presence by identifying your ideal client.
Keyword Research
Hone in on your target audience and niche services with keywords proven to drive your ideal clients to your site.
On-Page Optimization & SEO
Great sites don’t stop once they've been published. Images, headers, and text are formatted for optimization.
Content Recommendations
Whether your competition is publishing stellar content or dropping the ball on the essentials, we'll recommend ways to stay on top of the game with content that resonates with clients.
Backlinking
A backlink is created when one website links to another. It increases brand authority as it has now become a reference source.
Google My Business Management
Owning a GMB is free. Managing the listing, however, can take time and industry know-how. Allow us to manage your business listing for Google Search and Maps to reach more customers online.
Google Ads Management
Google Ad Manager is free to use and can increase your ad effectiveness and ROI. The trick is understanding keywords and building a strategy.
Introduction Packages
one-time setup
- Keyword research and analysis of up to 10 keywords
- On-page optimization with metatags & keywords
- Header tag creation/optimization
- Google My Business optimization
- Targeted locations
- Backlinking to various online databases
- Includes recommendations for improved online optimization
Standard Packages
monthly service
- Ongoing keyword research and analysis Keyword research and analysis of ~13-20 keywords
- On-page optimization with metatags & keywords as new content is published
- Header tag creation/optimization
- Google My Business optimization & posting of pages, blogs, & articles
- Targeted locations
- Backlinking to various online databases
- Includes recommendations for improved online optimization
Package Upgrades
committed to success
- Professional content writing for web pages
- Blog writing and posting services
- Optimized social media posting
-
Ongoing maintenance with regular website backups and site updates
- Google My Business & Search management
- Google Ads services & Pay-Per-Click
- Website management
...but the algorithms!
Whether you're a beginner or an experienced marketer, understanding the fundamentals of SEO can drastically improve your online presence.
Keywords & backlinks & Google
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs), in order to increase the quantity and quality of organic traffic to your website. By investing in SEO, you can improve the visibility of your website and attract more potential customers to your business.
There are many different factors that can impact your website’s search engine rankings, including the quality and relevance of your website’s content, the structure and navigation of your website, and the technical aspects of your website’s code. SEO professionals work to optimize all of these elements in order to improve your website’s ranking and drive more qualified traffic to your business.
There are many different SEO strategies that businesses can use to improve their search engine rankings, and it’s important to choose a strategy that aligns with your business goals and target audience. Some common SEO tactics include keyword research and optimization, content creation and optimization, link building, and technical SEO.
Some basic strategies include include:
- Using proper HTML tags & clean code
- Optimized images sizes (small without the pixelation)
- Content with intent—no fluff, informative and intentional that the user will find useful
- Inclusion of necessary pages (Home, About, Contact, etc.)
- Consistency in information (Office Hours, Phone Numbers, etc.)
- and much more.
SEO prefers targeted content—niche marketing.
It’s important for businesses to have a clear understanding of their target audience and to use a variety of tactics to reach and attract them to their website.
Tactics can include: social media marketing, content marketing, email marketing, and advertising.
