Search Engine Optimization / SEO
We love building amazing content!
With the creation of your #logotolaunch site, we'll optimize and set you up for success!
...but the algorithms!
Whether you're a beginner or an experienced marketer, understanding the fundamentals of SEO can drastically improve your online presence.
Keywords & backlinks & Google
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs), in order to increase the quantity and quality of organic traffic to your website. By investing in SEO, you can improve the visibility of your website and attract more potential customers to your business.
There are many different factors that can impact your website’s search engine rankings, including the quality and relevance of your website’s content, the structure and navigation of your website, and the technical aspects of your website’s code. SEO professionals work to optimize all of these elements in order to improve your website’s ranking and drive more qualified traffic to your business.
There are many different SEO strategies that businesses can use to improve their search engine rankings, and it’s important to choose a strategy that aligns with your business goals and target audience. Some common SEO tactics include keyword research and optimization, content creation and optimization, link building, and technical SEO.
Some basic strategies include include:
- Using proper HTML tags & clean code
- Optimized images sizes (small without the pixelation)
- Content with intent—no fluff, informative and intentional that the user will find useful
- Inclusion of necessary pages (Home, About, Contact, etc.)
- Consistency in information (Office Hours, Phone Numbers, etc.)
- and much more.
SEO prefers targeted content—niche marketing.
It’s important for businesses to have a clear understanding of their target audience and to use a variety of tactics to reach and attract them to their website.
Tactics can include: social media marketing, content marketing, email marketing, and advertising.