Harford Designs, LLC Logo - Blue

Harvest Investment Consultants

WEbsite Redesign - Part 2

After a successful branding redesign, Harvest Investment Consultants and Harford Designs teamed up once again to build a dynamic and client-focused website.

Project Goals

The website project focused on several key details:

  • The ideal client & their demographics
  • Easy access to client financial reporting portals
  • Consistency with branding colors and typography

Our Process

In a backward sort of way, our first step was acquiring imagery of the target market—older, established families looking forward to retirement. 

While the homepage is a full-width side, all the internal pages were boxed in (white along the margins) to capture a more established advisory look.

 

Before — Home Page

After — Home Page

Before — About Page

After — About Page

Color Palette

Davys Grey

Black Coral

Slate Gray

Saffron

Orange Yellow Crayola

Final Results

Immediate results!

In a post-launch follow-up call, owner Mike Meily declared that the site had brought in three viable leads and converted them to clients—something their old website has never done.

Moreover, these new clients specifically stated the professionalism of the website in their decision to work with this financial advisory firm.

Congratulations, Harvest!

WordPress

Elementor

CloudwaYs

Yoast SEO

Client Portals

Working with Jessica and her team at Harford Designs, LLC to rework our company branding and website was a great experience.

Jessica does quality work, is detailed, and creative, and really helped us get to final products that we could be proud having our clients and potential clients see.

We’ve created a lasting team-like relationship to keep things in top notch order going forward.

Michael J. Meily, Managing Member