Harvest Investment Consultants
Modern Logo Redesign - Part 1
When Harvest Investment Consultants and Harford Designs first met, we discussed the creation of a new business card. Harvest asked what we thought of the branding and logo and we were upfront—we thought it could use a little updating.
Before
After
Our Process
Before we could start the business card we needed to create a new logo and brand.
In keeping with traditional financial branding, we employed both a serif and san-serif.
We also added more color to the original 2 color palette.
By adding Black Coral to the scheme and replacing the brown with a new Harvest Gold combination we could brighten the brand and add a level of professionalism.
Maintaining the Brand
Some companies send over the logo files and branding stops there.
We wanted to make sure Harvest carried their brand across all their print and digital materials and produced a thorough branding guide that included:
- Logo restrictions and approved usage
- Color codes for every use, including approved transparencies
- Examples of text and how to use color as a call-out
