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Black Oak Title

New Business, New Brand, New Website

Founded in 2018, Black Oak Title has changed the homebuying process by addressing the monotony of signing papers at the settlement table to create a friendly, fun, and carefree experience.

We met them at the beginning and are thrilled to continue with them on their journey.

Project Goals

Aiming to avoid the overused tree and house motifs, Black Oak Title wanted to change the feeling homebuyers had when it came to escrow and title services. 

They wanted “fun” vibes that played off their company name and also embodied a sense of home. Instead of the typical blossoming green trees, they decided for the coziness that fall colors and autumn bring to families.

Our Process

Design always starts with industry research. And sometimes the research simply means driving around the neighborhood to compare all the tree logos already in existence.

We needed to create something unique that didn’t detail every branch and contain 100 leaves.

Color Palette

Ruby red

Pumpkin

Yellow Munsell

Raisin Black

Final Results

Growing, Growing, Growing

Branding and website design aside, when you stick to your principles and your company values are actualized, the return is limitless.

What started as a team of two has expanded to multiple offices and lasting relationships with realtors, mortgage lenders, insurance agencies, inspectors, and homebuyers. 

We met Black Oak at the beginning and are thrilled to continue with them on their journey.build

As their personalized hashtag goes #golaynewroots; or —begin your newest journey and be strong.

Black Oak Title 2021 Best Places to Work Finalist Badge

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Steven Sokolov, Owner of Black Oak Title eating a cookie with logo

Harford Designs is wonderful, for several reasons.

Responsiveness! Jessica responded to my requests very timely. She followed up with me before, during and after throughout the design process.

Creativity!  She worked with me to take my vision, tweak it, and produce something that was beyond my wildest imagination. The logo she created encompasses all the aspects I was looking for and more.

Professional! The work was done according to the timeline she discussed at our initial meeting. The quote was in line with my discussed budget. The final product was, and is, amazing.

I cannot recommend Jessica and Harford Designs, enough!

Steven Sokolov, Founder