Founders First Capital Partners
Website Overhaul with Immediate Results
Founders First Capital Partners, a revenue-based investment & acceleration program organization, was formed to support businesses led by women, people of color, LGBTQ+, military veterans, and businesses in low- to moderate-income areas.
As million-dollar donations from large sponsors—The Rockefeller Foundation—began to pour in, it was clear the firm needed a new website—like, yesterday—to get to start funding clients immediately.


Project Goals
While Founders First was already receiving applications on their Apply page, what they really required was the right leads from more businesses that actually qualified for funding.
This objective was achieved through strong copy and imagery that emphasized diversity and inclusivity throughout the site.
Our Focus
- Strong & modern homepage
- Design that created a clarity for the funding process
- Detailed case study pages for client successes
- Attention-grabbing call to actions on every page that led to the “Apply” page
- Diverse & “not-so-stock” photography
- Begin the optimization process immediately, not post-launch