Founders First Capital Partners
Website Overhaul with Immediate Results
Founders First Capital Partners, a revenue-based investment & acceleration program organization, was formed to support businesses led by women, people of color, LGBTQ+, military veterans, and businesses in low- to moderate-income areas.
As million-dollar donations from large sponsors—The Rockefeller Foundation—began to pour in, it was clear the firm needed a new website—like, yesterday—to get to start funding clients immediately.
While Founders First was already receiving applications on their Apply page, what they really required was the right leads from more businesses that actually qualified for funding.
This objective was achieved through strong copy and imagery that emphasized diversity and inclusivity throughout the site.
- Strong & modern homepage
- Design that created a clarity for the funding process
- Detailed case study pages for client successes
- Attention-grabbing call to actions on every page that led to the “Apply” page
- Diverse & “not-so-stock” photography
- Begin the optimization process immediately, not post-launch
Diverse Imagery Captures Target Demographic
Immediate Conversion & ROI
Within two weeks of the launch, Founders First began to see an immediate & significant increase in the most important aspect of this project—viable leads.
Credit where credit is due
This collaborative project was led by Monique Jenkins & J.Kins Creative, who oversaw the project management and UX aspects of the design.
Harford Designs and our website design and development team designed the website layouts, coded, and launched.
Our new site is wildly successful with massive increases in the number of applications and quality applications which is even more critical.
Chris Deon, Head of Marketing
*Site has been significantly edited post-launch. View mockups or inquire for the original.