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Ivey Industrial, LLC
New Business, Expert in the industry
As an expert in industrial plastics & polymers representing over 10 major plastic companies and distributors, founder Don Ivey was ready to create his own brand.
Project Goals
Simple. No gradients. Easy for embroidery. No symbols.
From the beginning of the project, Don recognized his aesthetics and advised that his logomark incorporate the two i’s from the company name.
He also requested his color scheme stay within the blue and gray range.
Our Process
After walking through the design exploration phase of the process, we were able to pinpoint the range of clean and simple Don was looking for.
Like most logos, we presented 3 versions, with Don picking his favorite right out of the gate.
We were able to quickly tweak, tidy, and package all his files within the week.
Presented Logo Drafts
Approved
Color Palette
Indigo
Silver Lake Blue
Light Gray
Metallic Silver
Davy's Gray
Maize Crayola
Final Results
Trust Brand, Reimagined
Branding is more than a pretty picture. It’s the feeling of trust and expertise you convene to your customers without saying a word.
At Harford Designs, we conduct industry research before we hit the drawing board to ensure your brand stands up to the competition.
Branding is more than a pretty picture. It’s the feeling of trust and expertise you convene to your customers without saying a word.
At Harford Designs, we conduct industry research before we hit the drawing board to ensure your brand stands up to the competition.
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It was a pleasure working with the Harford Designs team on our logo for Ivey Industrial.
Jessica’s approach to extracting information to assist her team with designing a logo was impressive.
She explains the process and cost in detail and the design work exceeded our expectations.
