Our Branding Design Process

Our design process is collaborative from start to finish.

Through a series of questionnaires and exercises, Harford Designs captures the essence of your business and designs around your ideal client and their distinct wants and needs.

Trust your brand with a company that understands the importance of reputation and can articulate your values and energy through form and composition.

1

Design Consultation

Before we plunge right into the design, we review your company’s unique needs, vision, and mission through a questionnaire and numerous phone calls and Zoom meetings.

We significantly narrow in on your target audience to guarantee that every design speaks directly to your top clientele.

2

Design Exploration & Presentation

After careful research into the industry, your competition, and your business’ likes and dislikes, we present you with various design concepts to ascertain your design aesthetic.

This step is especially vital for those who aren’t sure of their design style and preferences.

3

First Look - Initial Concepts

We review a minimum of three logo concepts during the First Look and dive into logo marks, color, and typography.

You can select up to 2 variations for revision for the following review—the Second Look.

4

Second Look - Refinement

After selecting the logo variation you prefer, we continue perfecting your new identity. We will present another round of logos for your approval or repeat this step until satisfied.

Here you’ll also get an opportunity to preview potential collateral designs such as business cards.

5

Final Look & Approval

As the project comes to a close, feel reinvigorated about your business with the newfound understanding of your ideal client, niche market, and the design that speaks to them.

At this Final Look, we’ll also present your finalized business collateral.

6

Logo & Branding Release

We turn over all logo files and design elements to you and your marketing team at this final stage. You will receive a .zip file with access to every logo file type imaginable, including .jpg, .png, .svg, .pdf for both print and web.

Lastly, you’ll receive your new branding guide for immediate implementation for print and digital media.

Let the experts at Harford Designs help develop your unique brand.

With Harford Designs, there is no need to pay for, download, or learn Adobe. We replace an in-house designer with on demand graphic services.

With Harford Designs, there is no need to pay for, download, or learn Adobe. We replace an in-house designer with on demand graphic services.

Recent Brand Projects