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Logo & Branding Process

What are you getting yourself into?

Many new entrepreneurs try to cut costs at the start of their businesses by tackling design tasks themselves without first conducting a brand analysis. The design looks “good enough” instead of impactful and memorable. A professional design skips “good” and goes straight to amazing!

1. Design Consultation

Before we plunge right into the design, we review your company's unique needs, vision, and mission through a questionnaire and numerous phone calls and Zoom meetings. We significantly narrow in on your target audience to guarantee that every design speaks directly to your top clientele.

2. Design Exploration & Presentation

After careful research into the industry, your competition, and your business' likes and dislikes, we present you with various design concepts to ascertain your design aesthetic. This step is especially vital for those who aren't sure of their design style and preferences.

3. First Look — Design Affirmation

We review a minimum of three logo concepts during the First Look and dive into logo marks, color, and typography. You can select up to 2 variations for revision for the following review—the Second Look.

4. Second Look — Refinement

After selecting the logo variation you prefer, we continue perfecting your new identity. We will present another round of logos for your approval or repeat this step until satisfied. Here you'll also get an opportunity to preview potential collateral designs such as business cards.

5. Final Look & Approval

As the project comes to a close, feel reinvigorated about your business with the newfound understanding of your ideal client, niche market, and the design that speaks to them. At this Final Look, we'll also present your finalized business collateral.

6. Brand & Logo Release

We turn over all logo files and design elements to you and your marketing team at this final stage. You will receive a .zip file with access to every logo file type imaginable, including .jpg, .png, .svg, .pdf for both print and web. Lastly, you'll receive your new branding guide for immediate implementation for print and digital media.

Let's chat about how identifying your dream client can improve your business .


I hired Harford Designs to design a client’s logo and website for their rebrand and have nothing but great things to say! The process was seamless and timely. And we are so happy with the outcome of both the logo design and website. I would definitely recommend hiring them for your brand design needs!
Michele Correnti
Owner + Outsourced CMO – Correnti Marketing
ivey Industrial
It was a pleasure working with the Harford Designs team on our logo for Ivey Industrial. Jessica’s approach to extracting information to assist her team with designing a logo was impressive. She explains the process and cost in detail and the design work exceeded our expectations.
She worked with me to take my vision, tweak it, and produce something beyond my wildest imagination. The designs encompass all the aspects I was looking for and more.