As the next generation of 30 and 40-year-old management populate executive roles, the staid design, lack of mobile-friendliness, and slow load times of smaller traditional financial websites are all deterrents to the younger demographic looking for a more modern, sleek, and user-friendly online experience.
To stay relevant and appeal to the already 28% of millennials in the management roles, it is vital to have a visually appealing, easy to navigate, and informative website. If your company’s website is outdated, you could be missing out on attracting the new generation taking over management roles.
5 Ways to Improve Your Financial Services Website Design to Attract Younger Generations
Here are five tips for redesigning your financial services website to appeal to Gen X and Millenials in management roles:
1. Keep the design simple and uncluttered
Many financial websites are overloaded with too much information, which can be overwhelming for users. With 94% of first impressions being design-related and users taking only 50 milliseconds to form an opinion about your website, it is essential to make sure your website is modern and has a simple design that is easy on the eyes.
When redesigning your site, simplify the design and focus on displaying the most critical information in an easily digestible way. Use clear headings, short paragraphs, CTAs, and bullet points to break up text and make it easy to scan.
2. Use engaging visuals
While financial information can be complex, that doesn’t mean your website has to be boring. Use high-quality visuals, such as photos, videos, and infographics, to make your website more engaging and visually appealing. These visuals can also help break up text and make complex concepts easier to understand.
Besides, with 75% of consumers judging a company’s credibility based on its website design, implementing visuals can also help build trust with users and make your company seem more credible and reliable.
3. Make your website mobile-friendly
Today, many consumers are accessing the internet through their mobile devices. In fact, mobile internet usage now surpasses desktop usage, with over 57% of global web traffic coming from mobile devices. And with the millenials being the most active mobile users, it’s essential to have a responsive and mobile-friendly website.
A mobile-friendly website will resize and reformat itself to fit on any screen size, making it easy for your users to view and navigate despite the device they’re using. A financial branding design company can help you create a responsive, mobile-friendly website that will appeal to the generation that no longer uses their desktop to do research.
4. Use engaging content
To appeal to users who experience daily information overload, your website needs visually engaging, informative, and helpful content. The best way to achieve this is to focus on creating high-quality, original content that solves your users’ problems.
This could include blog posts, articles, infographics, guides, and even videos. If you can provide value and help your users, they’re more likely to keep coming back to your site and even recommend it to others.
5. Improve Load Time and Make it easy to navigate
With 47% of users expecting a maximum load time of two seconds and 40% of users abandoning a website that takes over three seconds to load, it’s essential to make sure your website loads quickly.
Ensure your menu is easily accessible and easy to navigate. Use clear headings, subheadings, and internal links to help users find what they’re looking for quickly and easily.
The Bottom Line
Implementing these tips can help you appeal to the younger management roles and improve your financial website’s overall performance. By keeping your financial services website design fresh, you can ensure that you’re providing the best possible experience for your target demographic.
When it comes to financial branding design, working with a professional and experienced financial services website designer is an excellent way to ensure that your redesign is successful.
At Hartford Designs, we are a leading financial services website developer with a skilled team of website design experts committed to helping businesses like yours appeal to their target demographic by implementing innovative and effective design solutions.
Contact us today to learn more about how we can help you appeal to the younger generation with your financial website design.